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PURPOSE

Create a trackable and marketable ecosystem that keeps you out of funnels, makes CTAs straightforward, and nurtures prospects with low lift.

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The abbreviated training I did with AC clients live on August 26, 2025

https://www.loom.com/share/586cb2c8208a4302a01af456207ab8ab?sid=d91d10ce-7f4f-453b-b162-aec670f1890e

1. One Page, Many Paths

Most entrepreneurs overcomplicate with 10 funnels, 6 landing pages, and endless links. That creates overwhelm → and overwhelm kills conversions.

Instead:

• Build a single “Goodie Bag” page.
• Everything you create lives here: free resources, low-ticket offers, and the door to your core offer.
• Use color coding for clarity:
  • Green = Free resources
  • Blue = Paid / Low-ticket products
  • Yellow = Learn more about your core offer

Outcome:

Every call-to-action (DM, email, comment, or social post) points to one place. People self-select their next step without you juggling multiple funnels.

• Example

2. The Engine: Two Simple Email Paths

Your email list is your main nurture engine. But it doesn’t need to be complicated.

• Path 1: 15-Day Welcome Series
  • Everyone who opts in lands here.
  • Purpose: educate, nurture, and introduce your low-ticket offers.
  • Principle: bingers are buyers. This series is bingeable and moves them deeper.
• Path 2: VSL Follow-Up [OPTIONAL]
  • Triggered only when someone watches your VSL.
  • 4–5 emails designed to push toward your main offer.
  • Final email auto-pushes them into the 15-Day Welcome Series if they click.

Outcome: